MICHAEL NALLEY
COLUMBIA CREST GRAPHIC CAMPAIGN
CHATEAU STE. MICHELLE BRANDS
Chateau Ste. Michelle carries a wide variety of wine brands at all price points. The account offered an opportunity
to position the parent brand within its audience's life through various strategies including an app where wine lovers can record wines that they discover and make food paring suggestions. And in the case of the Columbia Crest, re-brand
the wine seen more as a table wine once it won wine of the year.
This campaign was directed toward men and women and speaks to the experience of sharing time,
and a glass of wine, with friends or that significant other.
CHATEAU STE MICHELE
People come across great wines spontaneously. At a friends, while out for dinner and then they try to remember
the name or vintner. With the "My Cellar" app, they can type in the wine for further reference. In addition,
the app can make suggestions for food pairings or even recommend yet other wines that are similar.
COLUMBIA CREST POUR YOURSELF A CONVERSATION CAMPAIGN
Columbia Crest recognized that women don't necessarily get together just to drink wine, but rather get
together and the wine naturally comes along. Our Pour Yourself a Conversation Campaign ran in women's publications and we created a mobile game that revolved around conversation starters. Some were funny,
some were poigant and users could enter their own and send to friends.
